Brodie Clark
The Rise of Organic Shopping: Ecommerce SEO Strategies That Actually Work
This Croatia SEO Summit session is built on deep, hands-on experience from an independent consultant working at the forefront of Ecommerce SEO, with a specific focus on testing and scaling strategies for Organic Shopping success.
Moving beyond theory, the presentation breaks down what’s actually working right now – covering how to leverage product feeds, Google Merchant Center Next, and the on-page signals that drive real performance.
You’ll learn:
- Why UCP (Universal Commercial Protocol) is shaping the future of Ecommerce SEO
- The shared attributes of ChatGPT Shopping and AI Mode – and how to succeed in both
- Real-world case studies backed by global experience in Organic Shopping
- Proven product feed strategies in GMC Next that deliver measurable results
- Practical frameworks for applying enterprise-level learnings to Ecommerce sites of any size
- …and much more
If you work with online stores in any capacity – SEO, product, growth, or engineering – this session is designed for you. While the focus is Organic Shopping, the insights and frameworks are highly transferable across Ecommerce businesses of all sizes and product types. The industry is shifting fast, and we’re already getting a clear picture of where Ecommerce SEO is heading over the next few years. Join this session to stay ahead of the curve.
About Brodie
Brodie Clark is widely regarded as one of Australia’s leading authorities in SEO. He has worked with major international brands including Tripadvisor, Shutterstock, Hewlett-Packard, eBay Kleinanzeigen, Zooplus, and 9News. As an independent SEO consultant, Brodie develops advanced and ethical strategies for market-leading organisations – focusing on transparency, technical excellence, and results that align with Google’s ever-evolving standards.
With more than a decade of hands-on experience, Brodie has earned numerous industry honours, such as the Young Search Professional of the Year, recognition as a top SEO expert by Search Engine Journal, a judging role at the Search Awards, and the title of Australia’s leading SEO expert from Favikon. His work and insights have been featured by the likes of Search Engine Land, Moz, Search Engine Journal, Business Insider, and the Financial Review. He is also a regular speaker at major international conferences, including SMX Advanced, BrightonSEO, Friends of Search, and Croatia SEO Conference.
Through his blog and the SERP Alert Newsletter, Brodie provides in-depth commentary on topics like AI-driven features in Google Search, structured data, and advanced eCommerce SEO tactics. Renowned for his clear communication and thought leadership, he empowers brands to make smarter, data-driven SEO decisions in an increasingly complex search environment.