Miroslav Varga
SEA + SEO = SEM
Online businesses became long ago more than just monitoring an individual channel and optimizing according to the channel results.
In their research, Less Binet and Peter Fields showed that the best investment ratio into brand vs. performance is around 60:40.
With online activities, investing in brand strengthening and the performance of a campaign is equally important.
With online activities, investing in brand strengthening and the performance of a campaign is equally important.
My presentation will focus on performance investments that use Search engine optimization and Search Engine advertising to maximize results, trying to answer the oldest of all questions – should you invest in SEO or SEA
About Miroslav
Miroslav Varga is the only living GCT (Google Certified Trainer) in the world who also happens to be a grandfather seven times over. Because of that, people in the office sometimes call him Snow White.
He has been “fighting” with Google for so long that he hardly remembers the beginning. His SEM work mostly revolves around SEA (Search Engine Advertising), but he had to learn a bit about SEO as well.
He has plenty of experience, which he gladly shares at SEM conferences—because everything he learned, he learned on someone else’s dime. In doing so, he’s giving back to the community some of the money that went into his own education.