Barry Adams
The State of SEO for News
It’s never a quiet time for the news industry, especially when it comes to generating traffic. First social platforms started stealing audiences, then AI came onto the scene and everyone panicked. Yet SEO is still the biggest and most valuable channel for news websites to acquire traffic and readers.
From Discover to Top Stories, from Google News to the News tab, there is prime placement on offer for publishers who’ve earned the right to be shown in Google. But SEO for news isn’t like regular SEO at all. In this talk, Barry explores the differences in SEO for news versus ‘classic’ SEO, and what news publishers absolutely have to do to survive in the AI-first era of Google search.
About Barry
Barry Adams is a specialised SEO consultant for news publishers, delivering technical and editorial SEO services to media companies around the world. He counts some of the biggest news brands among his clients, including The New York Times, The Daily Mail, The Guardian, Condé Nast, Euronews, and The Independent. He is a regular speaker at conferences and events across the globe, co-founded the News and Editorial SEO Summit, and writes an irregular newsletter on SEOforGoogleNews.com.