- 09:00— 09:45
Check in
- 09:45— 10:00
Welcome address
- 10:00— 10:45
How SEO and GEO work together - and how to do GEO without destroying your SEO
- 10:45— 11:30
Better technical SEO audits
- 11:30— 12:15
The Truth About Rankings: Links, Mentions & AI Signals
- 12:15— 13:30
Lunch
- 13:30— 14:15
How to Refresh Your Existing Content at Scale (for More SEO Traffic & LLM Citations)
- 14:15— 15:00
Markup, markdown, and the role of websites in the future
- 15:00— 15:30
Coffee break by Productive.io
- 15:30— 16:15
New (Old) Frameworks to Measure SEO Success
- 16:15— 17:00
AI Search Optimization: What Semrush Data Reveals About Visibility in the Generative Era
- 17:00— 17:45
Applying product strategies to modern SEO