Bastian Grimm

Search is no longer defined by queries, rankings, or blue links. Discovery is evolving into a system of answers, actions, and moments, shaped by AI-native interfaces, autonomous agents, and fragmented ecosystems.

In his talk, Bastian Grimm explores how digital visibility is shifting from static search results to dynamic, context-aware systems. He connects the dots between generative AI as an interface, agentic browsing and task execution, machine-readable data and protocols, rising trust and governance requirements, regional fragmentation, and the growing constraints of compute and energy. Together, these forces are rewriting how brands are found, compared, and chosen.

The session provides a strategic framework for understanding where discovery is heading, why clicks are losing relevance, and what it means to stay visible when decisions increasingly happen inside AI systems rather than on websites. Attendees will leave with a clearer mental model of the new discovery landscape and the implications for brands, platforms, and marketing teams navigating what comes next.

About Bastian

Bastian Grimm is an internationally recognized SEO and digital marketing expert with more than 25 years of experience in the industry. Named Search Personality of the Year in 2019, he has guided leading global brands through large-scale SEO, AI-driven marketing, and digital transformation.

A frequent keynote speaker at major conferences worldwide, Bastian is known for combining deep technical expertise with a clear vision for the future of search and performance marketing. As CEO of Peak Ace AG, he scaled the company into one of Europe’s leading independent digital marketing agencies, building an international footprint that serves clients in more than 25 languages.

After successfully leading Peak Ace through its 2019 acquisition by HEROIKS Group, he also brings first-hand M&A and strategic advisory expertise – while continuing to share insights on how AI and branding are reshaping online visibility.