Marko Hrnjak
Croatia AI Index: How AI Sees Croatia, and Who It Does Not See at All
Marko Hrnjak is Chief Marketing Technologist at Risely Digital, a digital agency in Zagreb, Croatia. With more than 20 years in the industry, he has worked across everything from development to analytics. Today his work sits between marketing and technology: he audits how brands appear in AI-generated answers from ChatGPT, Google AI Overviews and other engines, and builds the tools to measure it, including the research behind the Croatian AI Reality Index. He is a certified Google trainer, lectures in digital marketing at Algebra and leads Risely’s education programme.