Gus Pelogia

Gus stumbled upon product management. A colleague left, and he was offered the role. Little did he know his job wasn’t to fix bugs and improve technical SEO, or how different the approach to day-to-day tasks was going to be.

In this talk, Gus will deep dive into what it means to be an (SEO) product manager, share how he had to adapt his approach to SEO and what you can do to be less focused on “SEO tasks” and more into business. You’ll learn:

• The cost of a request: examples comparing low and high-impact work that require the same effort from engineers
• Why and how to create a roadmap and a PRD (product requirement document) to get stakeholders on the same page
• Ruthless prioritisation: how to make choices and protect your engineers so they can focus on what matters the most
• How to make the best of our ceremonies: stand-ups, backlog refinement, sprint planning, retrospective
• What I used to do as an SEO vs now as a product manager

About Gus

Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.

Working in cross-functional teams including content creators, UX designers, engineers, data scientists, product managers and other teams, he aims to make SEO accessible and easy to understand. His work is focused on impact, buy-in and processes from ideation to release and measurement, avoiding staying in the SEO bubble.

He’s from Brazil but built all his SEO career abroad, working in-house and for agencies in Argentina, The Netherlands, and Ireland since 2012. His work has awarded him and his clients industry awards such as The Drum Search Awards and Irish Content Marketing Awards.

A frequent guest in SEO podcasts, Gus has been invited to talk about SEO & Product in shows, such as Crawling Mondays, The SEO Sprint, Majestic’s SEO in 2022/2023/2024 series and many others. You can also find his articles on guspelogia.com.

From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazi. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.