Marko Hrnjak

Since LLM tools started spreading, at Risely Digital we have been logging what AI models answer in Croatian and about Croatia. The result is the Croatia AI Index, the first broad look at how AI sees the Croatian market.

We start with topics that concern everyone. How much a weekly grocery basket for a family of four costs according to AI, and how far that is from real prices. Who it names as the best Croatian singer, and where that verdict comes from. How it describes the same politicians in Croatian and in English. Where it sends a tourist asking about the coast. Whether it recommends restaurants, hotels and local businesses by name.

The second angle is foreigners. What they ask about Croatia, and what picture of the country the model builds out of that.

The third part is the Croatian tech scene, where all of this is easiest to measure:

which Croatian startups AI recommends to foreign investors, and whether it is only Rimac, Infobip and Photomath or newer companies too which companies it names as the best employers, and based on which sources how it explains the ecosystem to an outsider, which funds, accelerators, conferences, media and people it points to who actually shapes that picture, which media get cited most and how much of that is domestic press how current the information is, whether it knows about recent investments, acquisitions and leadership changes whether Croatian companies are more visible in Croatian or in English

The closing question is whether an AI elite exists, meaning the same companies and the same names every time, while everyone else stays invisible. And what it takes in practice to get in.

No theory, all the data is fresh and collected right up to conference day.

One note on the opening line. “Since LLM tools started spreading” is vague to an English reader who does not know when you started. If you can put a year in, for example “Since 2023, at Risely Digital we have been logging”, it sounds much more like real research and less like a claim.